The popularity of menthol cigarettes is on the rise with young people. At Harvard School of Public Health (HSPH), researchers have found that the levels of menthol in certain brands of cigarettes have been manipulated deliberately in order to attract young smokers.
When menthol levels are changed a bit then smokers get the feeling that they are smoking a milder cigarette.
Menthol actually softens the harsh flavor of cigarettes without decreasing the amount of nicotine transferred to the body.
Howard Koh, Professor and Associate Dean for Public Health Practice at HSPH said, "For decades, the tobacco industry has carefully manipulated menthol content not only to lure youth but also to lock in lifelong adult customers."
These are the types of things that should given a bit more attention instead of such a great amount of time and energy into creating smoking ban.
[Via: ScienceDaily.com]
