The American Medical association has revealed a plan to bring shame to those movie studios that depict smoking in their movies. The name of the effort is, "Which Movie Studios Will Cause the Most Youth to Start Smoking This Summer?"
They have already started a scorecard on Facebook. The number of tobacco images will be tallied in films that are rated G, PG and PG-13 from May to August. The greatest offending studio will appear on billboards in September.
The American Medical Association Alliance will be operating the page on Facebook. The site has already included complaints about "X-Men Origins: Wolverine," from teenagers who were apparently offended by the images of tobacco use.
The president of the American Medical Association Alliance, Sandi Frost says, "It's incomprehensible for studios to defend their promotion of tobacco products in the youth-rated films when you hear from teenagers directly that they are taking notice – and offense – to this on-screen promotion."
It is a fact that images like these should not be included in films for children, but it should not be banned altogether. Smoking is a fact of life and it is not possible to deny it – it is part of our history and some films just need to depict such images.
[Via: NY Times]
