U.S. government is really cracking down on big tobacco, and we are soon going to see who has won the battle
and who has lost it.
A bill was passed by Senate last Thursday, giving the Food and Drug Administration the right to oversee the tobacco industry. This will probably mean that the FDA will introduce an approval process to the industry for new products and there will be limits on marketing.
The industry as a whole is seeing these new rules as a threat. Less prominent tobacco companies will not be able to boost their shares in the market. Marlboro is the most prominent brand at the moment and is likely to remain so.
For smokers. this could be a positive change as they might not have to smoke cigarettes packed with chemicals, and those trying to quit will not have advertisements to tempt them. We'll see where this goes…
[Via: WSJ]
